Volume campaigns to reach your TAM. Signal-based campaigns for the accounts ready to buy right now. Both on email and LinkedIn, turned into meetings.
“Kestrel got our whole outbound stack stood up, ran the early campaigns, and I found them to be really quick with iterating.”Tara Pichumani · Founder & CEO, Tightrope240,000
companies that fit
240,000
companies that fit
replies became a meeting
Tightrope
reply rate on cold outbound
Tightrope
qualified meetings a month
ClimateCamp
pipeline booking, from zero
Tightrope
//01 The system
One square = one account that fits
One inbox · email + LinkedIn · scored
One square = one account that fits
One inbox · email + LinkedIn · scored
//02 How it works
Week 1
Research
Kick-off Call
Email Infrastructure
Company Research
ICP & Positioning
TAM Mapping
Week 2
Build
List Building
Copywriting
Weekly Call
Signal Setup
LinkedIn Setup
Week 3
Launch
Final Checks
Volume Campaigns Live
Weekly Call
Signal-based Campaigns
Campaign Update
//03 Results
A seed-stage startup's first outbound engine, an in-house research system, and a product-led growth engine. Real numbers, from the people who ran them.
In-house · GTM EngineerTheir reps and founders spent hours researching every account before reaching out. We automated the research and personalized each message to the company's carbon-calculation maturity, so outreach went out fast and actually landed.
Co-founded · GTM & systemsBuilt the growth engine for a meeting-bot API: automated content and community systems, plus analytics-triggered activation on signup.
//05 Pricing
A fixed-fee audit, done-for-you outbound, or custom systems built around your GTM. Month by month after the first three.
GTM Audit
€1,500 fixed
Two weeks.
The do-it-yourself blueprint. Everything you need to run outbound in-house.
Outbound
Where most start€4,500 / month
3-month retainer.
Done-for-you outbound, built and run in your name.
Custom
from €8,500 / month
3-month retainer.
Custom systems built around your GTM. Two systems shipped a month.
Forward Deployed: €15,000 / month. An embedded seat, around four days a week, the whole motion in parallel. Two engagements a year. Ask about it →
//06 FAQ
The things founders ask on the first call. Anything else, ask it on yours.
B2B companies with a proven offer and deals worth €5k or more, from small teams to around 500 people. Most are SaaS, and we also work with agencies and service firms. There is no funding-stage requirement.
About three weeks from signing to your first sends. In week one we set up secondary domains and mailboxes and start warming them, and we map your market. While they warm, we qualify the list, find the right people and write the copy per segment. You review it all in week two, and the first messages go out in week three.
We guarantee coverage: volume campaigns reach every account in your market, and signal-based campaigns hit accounts the week they show a buying signal. Every interested reply reaches you within the hour, in a shared Slack channel, so you can call them while they are warm.
We never send from your primary domain. If you do that today, stop, it can wreck your reputation. We set up secondary domains that redirect to yours, each with its own mailboxes. Whatever happens to those, your main domain stays safe, and the spread of domains lets us scale volume without burning anything.
Full visibility, before anything sends. You review the copy drafts and nothing goes out that you are not happy with. You also get the prospect list before we contact anyone. If the targeting is off, we revise the lists until it fits.
Every Friday you get a short written update: how many people we reached, who replied with interest, how many meetings got booked and held, and what they are worth. We don't report open rates. They are unreliable, and tracking them pushes emails toward spam. You also keep your own login to the sending tool.
A monthly retainer, billed month by month. We ask for a three-month minimum to start, because that is the least it takes to see real results come in from the campaigns. Anything shorter is not enough signal to judge it fairly. After that there is no lock-in. The goal is to earn your business every month with a service you are happy to keep paying for.
You do. Everything runs in your accounts on your keys. If we stop, the domains, the data and the campaigns stay with you.
The next step
A free 30-minute strategy call. We size your market and show you the volume campaign and the signals we would run.
Or leave your email and we'll reach out
