How Skribby went from zero to 700 users, all product-led.
Client
Skribby is a meeting-bot API we co-founded and owned the go-to-market and the systems around, not the product.
Challenge
A developer API with no distribution. No brand, no audience, no budget for paid. Growth had to come from systems that ran themselves, not a sales team.
Solution
Content engine
We built automated SEO and blog content that pulled in organic traffic on the terms developers actually searched.
Community listening
Community systems scanned Reddit and X for relevant threads and drafted replies to the right posts, so we showed up where the audience already was.
Activate on signup
PostHog watched what each new user did and triggered nurture and activation flows automatically, turning signups into active users.
Business value
- An always-on content engine that compounds traffic.
- A listening system that finds buyers mid-conversation.
- Analytics-triggered activation, no manual follow-up.
Results
It went from zero to around 700 users, all product-led and inbound, with no cold outreach.
The next step