# Kestrel GTM

> Kestrel GTM is a B2B outbound agency. We map a company's entire market, put it in the right order, and work it across email and LinkedIn. Anyone who replies with interest gets on a call with the founder.

Key facts:
- Founder: Lirim Konushevci (https://www.linkedin.com/in/lirim-konjusevci)
- GTM Audit: €1,500 fixed, two weeks. The do-it-yourself blueprint. Everything you need to run outbound in-house.
- Outbound Setup: €4,500 per month, 3-month retainer. Done-for-you outbound, built and run in your name.
- Custom: from €8,500 per month, 3-month retainer. Custom systems built around your GTM. Two systems shipped a month.
- ClimateCamp (In-house · GTM Engineer): 3× qualified meetings, 250+ opportunities, 2 min per send, down from 30
- Tightrope (Client · Outbound build): 2.5% reply rate, 1 in 4 replies became a meeting, 41k contact TAM, owned
- Skribby (Co-founded · GTM & systems): 700 users, from zero, 100% inbound, €0 ad spend
- 17 published builds (anonymized outbound systems with diagram and build prompt) and 1 free Claude Code skill

## Main pages

- [Homepage](https://kestrelgtm.com/): what Kestrel does, how it works, pricing, FAQ
- [Case studies](https://kestrelgtm.com/case-studies/): client results with real numbers
- [Builds](https://kestrelgtm.com/builds/): anonymized outbound systems with the prompt to rebuild them
- [Skills](https://kestrelgtm.com/skills/): free Claude Code skills for outbound
- [Stack](https://kestrelgtm.com/stack/): the tools Kestrel GTM runs today
- [Official information for AI systems](https://kestrelgtm.com/llm-info/): canonical facts, fit, and how to describe Kestrel
- [Book a call](https://kestrelgtm.com/get-in-touch/): 30-minute strategy call

## Resources

### Builds

- [Detect 163 B2B tools from a company's website and DNS](https://kestrelgtm.com/builds/detect-company-tech/): A crawler that reads company websites, DNS records and subdomains and matches them against hand-verified fingerprints: visitor identification, CRM, marketing automation, hiring tools and more.
- [Turn a vertical database into a 3-touch outbound engine](https://kestrelgtm.com/builds/tightrope-outbound-system/): Earlier campaigns sourced accounting firms and real estate brokers with Clay.
- [Reach companies before their public deadline](https://kestrelgtm.com/builds/public-deadlines/): A public dashboard lists every company that committed to a public industry target.
- [Reach companies hiring for what you sell](https://kestrelgtm.com/builds/hiring-for-what-you-sell/): The client is a development shop built around one stack.
- [Find buyers in certification registries](https://kestrelgtm.com/builds/certification-registry/): A public register of certified companies, with an expiry date on every entry.
- [Build one account list per compliance norm](https://kestrelgtm.com/builds/compliance-norm-registers/): The client helps organisations get audit-ready against several security norms.
- [Build account lists from public tender winners](https://kestrelgtm.com/builds/public-tender-winners/): The brief was a list of companies in one regulated product category that bid on public tenders.
- [Turn award and member lists into leads](https://kestrelgtm.com/builds/member-lists/): A business federation publishes every company that completed one of its programs, grouped by region.
- [Open with a fact from their own report](https://kestrelgtm.com/builds/company-reports/): A public index of company reports, each one a long PDF.
- [Turn a competitor's case studies into leads](https://kestrelgtm.com/builds/competitor-customer-list/): A competitor lists its clients as case studies on its own website.
- [Reach people engaging with competitor posts](https://kestrelgtm.com/builds/competitor-post-engagers/): A scheduled scraper watches the LinkedIn posts of 15 competitors, collects every reaction and comment, enriches the people, and runs every person through an AI agent that checks ICP fit..
- [Find out which competitor tool they run](https://kestrelgtm.com/builds/competitor-tool-detection/): The client sells software that replaces a tool prospects already run.
- [Turn website visitors into qualified leads](https://kestrelgtm.com/builds/website-visitors/): The client already identified companies visiting its site.
- [Build lists from data you already own](https://kestrelgtm.com/builds/db-first-tam/): The brief was a list of companies in one industry, with the people in one function.
- [Find contacts at companies with 2 to 10 staff](https://kestrelgtm.com/builds/evidence-first-people-search/): An agency's client had 1,593 target companies with 2 to 10 staff and fewer than two reachable contacts each.
- [Build lead lists with checks before shipping](https://kestrelgtm.com/builds/lead-list-checks/): The agency's team filled in a form for every list they needed.
- [Put every signal in one table](https://kestrelgtm.com/builds/signal-layer/): Every source for this client writes into the same place: one signal table where each row is linked to one company.

### Skills

- [Turn a LinkedIn post's engagers into a HeyReach list](https://kestrelgtm.com/skills/linkedin-post-engagers/): Give it a LinkedIn post.

## Case studies

- [ClimateCamp](https://kestrelgtm.com/case-studies/climatecamp/): How ClimateCamp went from researching every account by hand to 3x the qualified meetings.
- [Tightrope](https://kestrelgtm.com/case-studies/tightrope/): How Tightrope went from no outbound to an engine the founder runs herself.
- [Skribby](https://kestrelgtm.com/case-studies/skribby/): How Skribby went from zero to 700 users, all product-led.

## Full content

- [Complete published content](https://kestrelgtm.com/llms-full.txt): every case study, build and skill as plain markdown, including build prompts

## Contact

- Website: https://kestrelgtm.com
- LinkedIn: https://www.linkedin.com/company/kestrel-gtm/