Attio plays

Eight plays built around Attio.

Six outbound plays and the two foundations they run on. Each play reads its starting list from Attio, checks every account before it pays for data, and writes the result back as records, list entries and tasks. We built all eight as Deepline Plays and ran them on real companies in our own Attio workspace. Every page shows the system, the numbers and cost of that test run, and the prompt to build it with your coding agent.

Built on

Your lists, records and tasks stay in Attio. Each play is a Deepline Play: the data providers, the Attio calls, a schedule or webhook and a spend cap per run in one TypeScript file, with no API keys of its own.

Foundations

The plays build on these two: the fit score gates champion moves and lookalikes, and the reply sync closes the loop on outbound.

~/attio-enrich-and-score

Query

Companies without a current score

Rules version is not the current one.

Crustdata company search, 25 domains per callcached per batch

Gate: found? in a target industry?not found = no score · outside = capped at D

Fixed rules

Size, growth, funding, country, industry

Every point written out as a reason.

1 · 6 · 20 · 5

Not found

Not scored, reason written

Fit

Score, tier, reasons, version

Firmographics

Headcount, country, funding

Every company in Attio scored the same way, with the reasons next to the score.

Enrich Attio companies and write a fixed fit score

You want every company in Attio scored the same way, with the reason written next to the score.

~/attio-replies-to-attio

Email

Sequencer reply webhook

Event ID, email, text, time.

LinkedIn

LinkedIn reply webhook

Needs the LinkedIn lookup first.

Find or create the person on email

Gate: same event ID as last time?yes = skip, nothing written

Jev

What kind of reply is this?

positiveneutralnegativeout of office

List entry

Stage, sentiment, event ID

Note

The reply text

Task

Warm replies only

Due in 24 hours.

Attio shows who replied, how, and what to do next, without anyone copying it over.

Sync sequencer replies to Attio stages and tasks

You run sequences in one or more tools and want every reply to update Attio without copying it over by hand.

Plays

~/attio-champion-job-changes

Attio

Champions

People with champion status and a LinkedIn URL.

7 test champions

Job-change check$0.196 per move, no change is free

Moved

New company known

Parked

New company unknown

Rechecked next month.

No change

Still at the customer

Fit gate: tier C or betterfixed rules, industry cap

Email

Find and verify at the new domain

Verified only.

Committee

1 to 2 more decision-makers

C-level, or Head, Director, VP in the champion's function.

04Attio write-back

Person

new_company, new_title, detected at

Passed

Champion moves · New

Task for the owner and a committee note.

Failed

Not relevant

Open task completed, reason in a note.

A warm reason to reach out, queued in Attio with a verified email.

Catch champions who changed jobs

Your past buyers and users are in Attio with a LinkedIn URL on their record.

~/attio-closed-lost-reactivation

Attio

Deals lost in the last 12 months

Lost date from the stage history.

Attio

Notes on each deal

Jev picks the sentence, then the typeunder 0.6 confidence = unknown, nothing spent

No owner, champion absent

New hire since the loss

Budget

Funding after the loss

Freeze, contract, leave

Date rules

90 days120 daysrenewal minus 90

Missing feature

Your changelog

Counts only if shipped after the loss.

Did the blocker move?no = park with a recheck date

03Attio write-back

Deal

real_objection and blocker_moved

Queued

Trigger signal, angle, task

Parked

Recheck date in the signal

A reopen with a reason, and a recheck date for every deal that isn't ready.

Reopen closed-lost deals when the blocker moves

You lose deals for reasons that expire: a freeze, a missing feature, a contract, a champion on leave.

~/attio-lookalikes-from-won

Attio

Won deals

Each deal's company is a seed.

Direct competitors per seedfree, up to 10 each

context.dev

Direct competitors

Fallback

Companies listing the seed as a competitor

When context.dev times out.

Already in Attio? Skipfree check before any paid lookup

Crustdata

One lookup per domain

Headcount, growth, funding, country, industry.

Fit gate

Tier D and unknown out

5 per seed20 total

04Attio write-back

Company

Upsert on domain with the score

List

Lookalikes · New

Seed company and similarity reason.

Accounts that look like the ones that already bought, ready for review.

Find lookalikes of your closed-won accounts

You have won customers in Attio and want more companies like them on a list.

~/attio-new-in-role

Attio

Target account list

Company and domain per entry.

21 test accounts

One search per accountstarted in 6 months, senior title word, empty = free

Rows

Senior starts at 2 accounts

Empty

No senior start

Nothing billed.

Gate in coderole at the domain, start in window, senior by title

External hire

New to the company

Promotion

Earlier role at the same company

04Attio write-back

Person

Title, start date, hire type, seniority

Matched on LinkedIn, then name and company.

List

New in role · New

New leaders at your accounts, in Attio within months of starting.

Find new senior hires at target accounts

You keep a target account list in Attio and a new leader there is a reason to get in touch.

~/attio-post-engagers

Comments

One page of comments

Replies included.

Reactions

One page of reactions

Member-id URLs.

One record per person, noise cut for free93 unique, 5 company pages cut

Jev

Fit, competitor or not fit

Fit counts at confidence 0.6 or more. Cached per person.

fitcompetitornot fit

Gate: new to Attio?public URL, member-id URL, exact name

New

Create the person

In Attio before = false.

Existing

List entry only

In Attio before = true.

A list of qualified engagers in Attio, with the ones you already knew marked.

Add LinkedIn post engagers to Attio, new people only

Your buyers react to and comment on LinkedIn posts, and Attio is where your contacts live.

~/attio-hiring-surge

List

Target accounts

Deals

Won customers

They set the bar.

6-month headcount growth, one batched search4 accounts not in Crustdata

Gate: growth ≥ threshold and +5 peoplewon median 0%, floor 10%

Surging only

Recent joiners by department

Up to 20 per account, checked on company, start date and title.

SalesMarketingEngineeringOperationsCustomer success

Company

Growth + hiring departments

List entry

Hiring surge checkbox

The target accounts that are growing, flagged in Attio with the evidence next to them.

Flag hiring surges at target accounts in Attio

Your buyers spend more when they add people, and you keep your target accounts in Attio.

The next step

Let's get started.