How Tightrope went from no outbound to an engine the founder runs herself.
“Kestrel did real, thoughtful work. They got our whole outbound stack stood up, ran the early campaigns, and I found them to be really quick with iterating. I learned a lot working with them.”
Client
Tightrope is a seed-stage SF startup, backed by Amplify, moving from developer self-serve to sales-led.
Challenge
They had no outbound. No lists, no sequences, tracking that lived in a spreadsheet. Every deal so far had come inbound, and there was no repeatable way to go get the next one.
Solution
Build the TAM
We built their total addressable market from scratch: sourced it, normalized it, deduped it, then segmented and tiered it so the best-fit accounts surfaced first.
Stand up the stack
On top of that we stood up the full outbound stack across email and LinkedIn, from data to domains to sequences.
Test then scale
We ran campaigns in tight batches, proving what worked at low volume before scaling it, so spend followed signal.
Business value
- A tiered TAM they own, not a rented list.
- A full email + LinkedIn stack, warmed and sequenced.
- A test-and-scale loop the founder can run solo.
Results
Three months in they had a 2.4% reply rate and a complete outbound engine, from data to domains to sequences, that the founder could keep running herself.
“Kestrel did real, thoughtful work. They got our whole outbound stack stood up, ran the early campaigns, and I found them to be really quick with iterating. I learned a lot working with them.”
The next step